Blog

Some of you may have realised we’ve been a little quiet at TFC London this summer, well that’s because we’ve packed up and relocated.
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In the first edition of our Ambassador of the week series, Elinchrom and Pentax ambassador Brett Harkness takes us on his journey in the industry, and explains what kit he's used over the years to create a successful studio and wedding photography business.
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We've been spoilt with a number Phase One announcements today. From the innovative new benchmark in medium format technology, the IQ3 100MP Trichromatic digital back, to the exciting (and free!) Feature Update # 4. In this blog we go through all the cool new additions, as well as last weeks Honeybee Autofocus Platform 2.0 (HAP-2) upgrade announcement. Without further ado....
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There are many benefits to shooting with the Phase One XF Camera System, with a series of features aimed at achieving the most optimal image quality possible. In this blog post TFC London's resident Phase One guru Al explains why Focus Stack is such a useful feature, and how you set it up.

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In this month’s BIG INTERVIEW, Lou from TFC had the chance to meet and interview Ivor about his photographic work at The British Museum, the importance behind the image creation and how the inner photographic workings at The British Museum operate.

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In this edition of The Flash Centre Blog, our very own Simon Burfoot has put together a piece documenting his experiences on this years Algarve Photo Safari by John Denton. As an experienced teacher of all things studio lighting, you're sure to pick up some nifty tips and tricks from Simon here, particularly if you are interested in overpowering the sun (it was powerful in Portugal!) with Elinchrom's ELB 400 packs and HS (Hi-Sync) heads.
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My journey into food photography began when I left college with a love of still life, I loved the technical aspects and the control of it all. My early commissions involved blowing things up, starting fires and freezing items in ice. It was a feeling of controlled chaos. From there I started assisting food photographers and found myself loving the combination of control and realism involved.
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I’ve travelled to a number of countries photographing nature but for me there is nothing more satisfying that capturing strong images close to home. One of my favourite haunts is Letchmire Pastures, less than ten miles from my home in Leeds.
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These images represent girls who dare to dream. All of the featured performers are amateurs. Tiger Tone as a studio, encourages novices to walk through their doors and try something new. Hoop, Silk and Pole Dancing require core strength, no fear and a will to be different. It's not your conventional exercise class. But it's the girls willingness to try something unique and to express themselves that we wanted to capture. I've always thrived on showcasing those who dare to be different, who step outside the norm and who seek to challenge themselves to reach new ground.
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The contrast control of lighting plays a vital role in the success of your photography. And when it comes to controlling ambient light, there is nothing more convenient and effective than a reflector, which bounces back the available light onto the subject, thereby controlling the shadows and highlights and therefore the contrast in lighting.

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